![]() Many Vikings attempted to kill the beast, but never returned. The one people remember most is when he slayed a dragon.Īn evil dragon terrorized his city, destroying houses and fields. DTC, wholesale, multibrand retail) and annual sales volume.Almost every Viking knows Ragnar and his many achievements. There’s a little more confidence in the use of customer satisfaction data, with a slim majority (52%) reporting satisfaction rates of 60% or higher, but small- and mid-size retailers are only middling in their satisfaction with use of this data, on average.Ībout the Data: The results are based on a survey of 109 digital marketing and e-commerce executives spanning retail models (e.g. When examining the new customer data collected by retailers, the report finds that customer segmentation (87%) is most prevalent, but only 1 in 4 are collecting customer/predictive scoring data.Īll told, the retailers surveyed don’t appear to be very satisfied with their measurement effectiveness, with only about one-third (35%) expressing satisfaction rates of 60% or higher. Predictive scoring is another highlighted area for improvement. Moreover, fewer than one-third are making use of 3rd-party appends. ![]() ![]() That includes almost half (47%) who report at least 15% growth in spending for the same outcomes.Īmong the report’s recommendations are to “utilize data to pinpoint and engage customers with the highest potential for conversion to paid users.” While the vast majority are using data sets such as core web analytics (95%), behavior data (89%) and email/SMS interactions (83%), more than half are failing to take advantage of data sets including point-of-sale purchases (44%), price/inventory changes (43%) and customer service interactions (42%). In fact, 86% of retail marketers surveyed for a CommerceNext report say that they’ve had to spend more to achieve the same acquisition results after Apple’s iOS 14 update. ![]() ![]() Recent privacy changes have been good for consumers, but restrictions on behavioral data usage, increases in compliance costs, and reduced effectiveness of paid social spending are leading to higher customer acquisition costs for retailers. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |